You may have seen the recent post on LinkedIn or IG: biohacker Bryan Johnson, with 2.3 million followers, shared that people should skip AG1 and instead focus on inulin and resistant starch. The response was immediate, with celebrations about how “bogus” supplements are and how influencer marketing has misled us.

But here’s why this conversation hit a nerve.

The study Johnson cited was a four-week trial with just 30 people. That’s hardly enough evidence to overhaul someone’s supplement routine, especially when the person sharing the advice personally takes a massive stack of 100+ daily supplements himself. What this really highlighted for me is a truth many people are dealing with: they want to go natural, but the supplement world is largely unregulated, and it’s hard to know who to trust and what actually makes sense for your body.

A Client Story: Taste, Results, and Real Outcomes

Last year, a client decided to stop her DNA-based Code Complex and switch back to AG1, simply because AG1 tasted better and the cost was more economical.

That got me curious, so I put together a comparison chart looking at:

• ingredient quality

• dosage levels

• personalization

• cost

• intended outcomes

Here’s where things got interesting:

What the Chart Revealed

Here’s what the comparison showed:

• AG1 is convenient and well-marketed, but it uses fewer ingredients at lower dosages, lower quality, and doesn’t adapt to your biology.

• Code Complex is personalized using nutrigenomic and genetic data, meaning each ingredient and dose is chosen based on your unique profile.

  After reviewing the chart, the client chose to return to her personalized formula the following month, especially because fatigue and dark circles had started creeping back on the generic approach. To put cost into perspective, buying individual professional-grade ingredients like AC-11®, a mushroom blend, and dihydroberberine on your own would run roughly ~$160. The same cost as a Code Complex subscription. 

Why Personalization Matters

The NIH has pointed out that personalized medicine is expected to be commonplace by 2030, and nutrigenomics is a big part of that shift.

Instead of generic supplements that “might” help, personalized approaches aim to remove the guesswork and deliver nutrients that are targeted, efficient, and biologically relevant to you.

That’s how I choose to supplement, and that’s the foundation I use when supporting my clients long after they complete my signature program.

Generic doesn’t always mean better, and personalization might be the future of supplementation.

My work is about helping people reclaim their energy and nervous system peace so they can live out their purpose, and simplicity is a core value of Lifetime Health Coaching. That’s exactly why I offer one signature program, which includes genetic lab testing and a customized supplement formula built specifically from your DNA, not guesswork.

Here are a few ways to take the next step:

→ Want to see the comparison up close?
Complete the pop-up form for a copy of the full AG1® vs. Code Complex® breakdown.

→ Wondering if a personalized gut detox and nervous system reset makes sense for you?
Explore my signature program, which includes genetic testing and a customized supplement formula designed for your DNA.

→ Not ready for a program, but want clarity?
Book a complimentary 30-minute consult, and we’ll look at whether your current supplements are truly supporting your gut-brain health.

If you’re navigating fatigue, brain fog, bloating, or food sensitivities, you don’t need more hype; you need information that’s specific to you.

Lifetime Coaching, LLC

Taylor Colvey, Independent Wellness Professional with SNiP Nutrigenomics. Disclaimer: This comparison chart is for educational purposes ONLY. Please consult your medical provider before acting on the information provided, as it is emerging science and clinical impact may vary across individuals. The quality and quantity of my Health & Wellness Coaching services are not dependent on any product or additional services purchased. I only promote products and people I know, trust, and who truly care about your well-being. I may receive affiliate commission, at no additional cost to you.